Some exciting news from New Balance and Stone Island. The two brands have announced that they will be kicking off a long term partnership, with collaborative product releases available later this year.
Initial talks between New Balance and Stone Island were based on the common vision of developing a footwear collaboration that will roll out in several different waves over the next few years. Both brands share similar values of research and functionality in their respective areas of expertise and take an analytical approach to innovative data-driven design. New Balance and Stone Island look forward to bringing their shared values to life in new and creative ways.
“Our collaboration with Stone Island is not only rooted in performance innovation, but elevating our mutual values of premium craftsmanship and superior product quality,” said Chris Davis, Chief Marketing Officer at New Balance. “Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”
“There are only a limited number of brands that can be referred as iconic,” said Carlo Rivetti, President and Creative Director at Stone Island. “They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end users. With no concession to complacency. Stone Island and New Balance have shown that they are of this breed. To exchange concepts and ideas by opening doors to each other’s R&D teams, with the aim to create great sound product, is exciting and the greatest message we can jointly convey to our audiences.”
Stay tuned to Modern Notoriety for updates as the first wave of Stone Island x New Balance products arrive later this year.
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