Not only is G.o.D. Jewels one of Chicago’s up and coming Hip-Hop artists, but a sneaker/streetwear connoisseur who’s been heavy in the scene for quite sometime. Having recently returned to stake his claim as the “King of Chicago”, G.o.D. Jewels and his in-house producer Hero George, made an emphatic statement by releasing ‘The Looking Glass’ series.

Part documentary, part music video, ‘The Looking Glass’ serves as a precursor to an eventual collaborative album from G.o.D. Jewels and Hero George dubbed “Glimpse of Destiny”.

These two sat down with Modern Notoriety and gave us a glimpse into their thought process on sneakers and streetwear.


Modern Notoriety: What kind of impact does your image play for your fan base and following?

Hero George: It’s very important being a producer since you don’t have a voice, your image and sound is everything.

G.o.D. Jewels: Style and image is a make or break, people feed into what you wear, your mannerisms. Your image can impact whether or not someone wants to download your mixtape or watch your video.

MN: What do you think about the Sneakerhead wave in the rap game?

Hero: I think its a double edged sword, it can be positive but kids have to do it for the right reasons.

Jewels: As long as you’re doing it for the right reasons and you genuinely enjoy it.

MN: What are your top 5 sneakers in no specific order?

Hero: Jordan 1, Jordan 5, Yeezy 1, Air Trainer 1, Air Max 97

Jewels: Aqua 8, Black Infrared 6, Raptor 7, Bordeaux 7, Black Metallic 5

MN: How is your upcoming project different from your other ones?

Jewels: It’s more cohesive, more thought out, more planned out. Really benefits to work with one producer instead of a whole gang of producers, and it flows a lot smoother than previous projects.

MN: What’s the inspiration behind the production?

Hero: I’m really influenced by major songwriter producers like Will I Am, Pharrell and Swizz Beatz. I try to make my music sound similar to that.

MN: What has the internet done to fashion?

Jewels: I think its kind of guilty like the sneakerhead wave has done, which has allowed a lot of people who may not have a genuine passion or love for fashion to jump right in.

Hero: Made it more accessible which is good, you don’t have to be rich to be fashionable. It also made it so everyone dresses the same there’s no originality.

MN: What’s your favorite sneaker release of 2012?

Jewels: For me it has to be the Yeezy 2’s, really important shoe not only for fashion but for music. Collectors item for me especially with Kanye being from Chicago.

Hero: Air Jordan Cement IV. Just because I never had a chance to get them, so I was thirsty for them.

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MN: What do you think about the hip-hop scene in Chicago?

Jewels: I think it’s great, I think it’s the best it’s been in years. You got a lot of dope artists coming out that’s really opening it up for everyone else, more labels are looking here and there’s more opportunity for Chicago artists such as ourselves. So I think it’s a good thing.

Hero: I think it’s positive, a lot of people are getting looked at for the right reasons finally. It’s putting people in a position to win, so its on the up and up.

MN: Who are some Chicago artists you would like to work with?

Jewels: I really like what Chance the Rapper is doing. Kanye of course, that would be a dream collaboration for me.

Hero: I would love to work with the Bogus Boys, Chance is dope, Lil’ Reese and then finally,
I would say I would make some cold shit for Rockie Fresh.

MN: What can we expect from the upcoming project?

Hero: You can expect a huge surprise probably from production. The emergence of a real artist and a real producer that have gone unnoticed before.

Jewels: We’ve created a new sound and a new lane that’s completely unique to us. I think people will be really surprised when they hear it.

MN: What do you think about female sneakerheads?

Jewels: I think they are dope, the genuine ones, I know there’s a lot of females hoping on this sneaker wave. But the real true female sneakerheads are dope.

Hero: I think its awesome to see what chicks are really about that life, I mean they are chicks, they are pretty!

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Interview: Jae Jung
Photos: Jae Jung

Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo