Supreme has appointed Tremaine Emory as its new creative director. This is the first major creative change for the streetwear brand since being acquired by VF Corp for $2.1 billion in late 2020.

As first reported by Business of Fashion and confirmed by a brand representative, Emory started his new role at Supreme this week. He will work closely alongside the design team and founder James Jebbia, who will continue to oversee all aspects of the business. Emory will also continue to run his own label, Denim Tears, simultaneously with his new role.

Through his Denim Tears label, Emory has worked with the likes of Converse, Levi’s, ASICS, and Cactus Plant Flea Market. Emory is also co-founder of No Vacancy Inn, which has dropped collaborations with Stüssy and New Balance.

The Supreme director role was held previously held by the likes of Brendon Babenzien and Angelo Baque, both leaving to focus on their own brands, NOAH and Awake NY, respectively. The position was most recently held by Max Vanderwoude Gross, founder of cult streetwear brand Proper Gang.


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