Spanish boutique Sivasdescalzo (SVD) is the latest retailer to collaborate with Japanese sportswear brand ASICS on the GEL-LYTE III OG.
One of the brand’s most iconic models – a game-changer in the running industry when it first launched in 1990 with its tri-sole density cushioning and split-tongue design features – has seen its fair share of reinterpretations over the years by a roster of renowned international retailers, but SVD’s version of the GEL-LYTE III OG aims for a complete approach to eco-conscious design.
The SVD x ASICS GEL-LYTE III OG – the retailer’s debut collaboration with the brand – reimagines sneaker design and manufacturing processes, seeking out a range of innovative and environmentally conscious materials to highlight each of the silhouette’s iconic characteristics. Textured fabrics and recycled elements include a plant-based textile upper made of organic cotton, eco-leather overlays adorning ASICS’ Tiger Stripe logo, recycled foam on the tongue, 100% recycled plastic bottle insoles, as well as 100% jute fiber laces. The silhouette comes in recycling-friendly packaging that has been specially designed for the collaboration and pays tribute to both brands and our planet.
The SVD x ASICS GEL-LYTE III OG launches on June 26th via raffle through the SVD app. Entries are accepted now through June 25th.
SVD x ASICS Gel-Lyte III OG
Style Code: 1203A122-250
Release Date: June 26, 2021
Price: $150 USD