After teasing the new endeavor earlier this summer, Travis Scott has now revealed CACTI, the artist’s new line of alcoholic beverages made in collaboration with Anheuser-Busch.
Though we caught a glimpse of the beverage in the “Franchise” music video, new images shared by La Flame give us a clear look at the 12 fluid ounce cans of the agave spiked seltzer. Though the agave plant is not a cactus, it is a succulent that grows in hot arid temperatures just like cacti, and its sugars are fermented to make tequila.
“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Travis Scott. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”
CACTI is 7% alcohol/volume and will initially come in pineapple, lime, and strawberry flavors. The drink is brewed in Los Angeles and made with 100% premium blue agave from Mexico. The 12 oz cans come in a Variety Pack of nine (3 of each flavor), though single cans of lime and pineapple will also be sold in 16 oz and 25 oz sizes. Look for them to hit shelves in March 2021.
