Following last year’s Nike Air Max 90 collection release, Undefeated returns with more colorways of the Air Max 90 for the silhouette’s 30th anniversary celebration.
While last year’s collection featured a total of eight colorways, this year’s release is limited to three colorways: Platinum Tint, Black, and Pacific Blue. Each shoe comes with “Air Max” branding on the front of the midsole, a Swoosh logo underneath the tongue, “UNDFTD” branding on the heels and insoles, and Undefeated’s Five-Strike logo on the tongue tag. Additional features include a grid-like pattern on the vamp, subtle 3M detailing, a hairy suede Swoosh, speckled midsoles, and icy translucent outsoles.
Check out all three upcoming colorways of the Undefeated x Nike Air Max 90 below. Expect a release this Spring. Stay tuned to Modern Notoriety for updates.
Update: Nike has officially announced their upcoming AM90 collab with Undefeated. While the initial Undefeated x Nike Air Max 90 release paid direct 1990s-homage, this second installment delivers a retro futurist approach.
Rugged leather from edition one is replaced by myriad materials referencing the ’90s New York street scene’s adoption of technical outdoor gear. In respect for the function-first origins of those practical pieces, the shoe itself is striped down and the silhouette’s features deftly reinterpreted for 2020.
Approach to the design began first with fabrication, trying to mix iconic sneaker fabrics, such as nubuck leather and hairy suede, with translucent materials and technical mesh to give a modern vibe to a classic silhouette.
This approach lead to some restructuring of the shoe’s paneling to both reduce material and streamline the upper pattern. The Swoosh is thus elongated and the typical rubber “Air Max” marker above the Air-unit window is removed. Padding in the tongue and heel is also minimized, adding to the sleeker form. Additional details include a heel pull tab and tongue lacing reminiscent of the Nike Vomero 5.
The colorways are a study in contrast — a concise, all-black look highlighting the depth and texture of the build, and a blue UNDTFD exclusive, honoring past Nike ACG and Running footwear and apparel.
The UNDFTD exclusive colorway was inspired by the colors and hues that came out of the golden era of running shoes — the late ’80s and early ’90s — and the pop colors of outdoor sneakers that were making noise from ’92 to ’95 in NYC.
The black Undefeated Nike Air Max 90 launches March 14 at Undefeated stores, followed by a second release March 19 on SNKRS. The Undefeated exclusive blue colorway retails on Air Max Day, March 26. No word yet on the Platinum Tint colorway. Check out the official images below.
Undefeated x Nike Air Max 90 “Platinum Tint”
Color: Platinum Tint/Platinum Tint-Sail
Style Code: CQ2289-001
Release Date: Spring 2020
Price: $150 USD
Undefeated x Nike Air Max 90 “Black”
Color: Black/Black-Anthracite-Rush Pink
Style Code: CQ2289-002
Release Date: March 14, 2020 (Undefeated)
Release Date: March 19, 2020 (SNKRS)
Price: $150 USD
Undefeated x Nike Air Max 90 “Pacific Blue”
Color: Pacific Blue/Vast Grey-Vivid Purple
Style Code: CQ2289-400
Release Date: March 26, 2020 (Undefeated)
Price: $150 USD