Under Armour continues to celebrate Steph Curry’s amazing year through the Curry 1 model.

Under Armour made a huge move by signing Steph Curry and this year alone proved to be beneficial for both parties. For UA, the Steph Curry 1 “MVP” colorway immediately sold out when it released a few weeks ago. That alone proved that Under Armour could still make a big impact the competitive Basketball footwear industry. As for Steph Curry, the MVP made tons of ankle breaks throughout the year in his first signature shoe and quickly created a fan base for his own model.

The latest colorway on the Steph Curry 1 model dubbed “Friends and Family”, features one of the cleanest colorways yet. The White and Gold stand out perfectly and might make a debut for the upcoming 2015-2016 season. No word on when these bad boys will release but stay tuned with Modern Notoriety for a release date.





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