The Vans DQM General is excited to introduce a special capsule collection with one of the most iconic messages of all time, I Love New York.   Designed by Milton Glaser in 1977, the iconic pop-style graphic stands as a post-modern signature of New York; ubiquitous on shopping bags, t-shirts and souvenir stores throughout the city, the trademarked logo helps promote tourism in the state. The Vans DQM General presents a new way to wear the global symbol of the city by presenting the Vans Authentic and Sk8-Hi Reissue emblazoned with I Love New York.

The graphic will be available in an all-over print on the Classic off-white canvas of the Authentic, and on the quarter panels of the Sk8-Hi, which is finished with a black leather sidestripe. The shoes feature a classic white midsole and Vans’ gum waffle sole, flat white laces, and use ‘The Vans DQM General’ branding throughout the shoe; a printed logo at the insole and The General’s signature navy heel tab.

The limited edition Authentic and Sk8-Hi Reissue will be available exclusively at The Vans DQM General in SoHo, New York and online at on April 19 and will retail for $85 and $100, respectively.






Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo


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