Vans, the original action sports footwear and apparel brand, teams up with music television pioneer MTV to reissue the Vans x MTV Era Pro, available worldwide beginning July 16. Commemorating 50 years of creative expression, Vans partners with MTV International to celebrate the two brands’ influential legacy and heritage in youth culture.
Originally launched in 1984, the Vans x MTV Era Pro marks another release in honor of Vans’ 50th Anniversary in line with the brands’ commemorative Pro Classics collection. Available in select retailers globally, the Vans x MTV Era Pro is modernized with performance innovation exclusively designed for skateboarding. With the original MTV logo exposed on the foxing, quarter panels and tongue, the retro MTV-branded Vans will feature Vans’ supportive ULTRACUSH HD sockliners for resilient cushioning and advanced comfort, combined with DURACAP reinforced underlays in high abrasion areas for premium durability.
Debuting on air in 1981, MTV has long established itself as a premier youth culture brand. Alongside Vans, MTV endures a legacy of creativity and storytelling, advocating creative expression across all their platforms.
The limited edition Vans x MTV Era Pro releases at select stockists worldwide on Saturday, July 16th.