Family rivalry runs deep in the worlds of entertainment, politics and sports. One such competition is coming to light in an upcoming documentary series, produced by former Manchester United player David Beckham, about the brotherly feud behind adidas and Puma.

Two brothers named Adolf “Adi” and Rudolf “Rudi” Dassler worked together in the Dassler Brothers Shoe Factory in 1919. Fast forwarding thirty years, a clash between them would cause the two to part ways, unknowingly influencing a future of pop culture, music and fashion. Thus, adidas and Puma were born; Adi founding the former with Rudi creating the latter. Surely the Dassler brothers had no idea they would be responsible for two of the most recognized brands today. But what makes a better story than a four-decade long feud between giant lifestyle brands whose creators just happen to be related by blood?

As reported by Deadline, the documentary will reveal the athletes, legal conundrums and hidden details of the lifelong conflict between Adi and Rudi that spilled for the world to see at the 1936 Olympic Games. “It’s not often you find an untold story which will resonate with so many people globally,” said Studio 99’s MD Nicola Howson.

As for the behind the scenes, British soccer icon David Beckham is set to produce the film, courtesy of his production company Studio 99, alongside Uninterrupted, a media company co-founded by LeBron James and Maverick Carter, Boat Rocker Studios, and Matador Content. Philip Boatswain will receive directing credit and Lisa Vangellow is another producer. “We promise you’ll never look at your sneakers the same way again,” said Jay Peterson and Todd Lubin, Presidents of Matador Content.

There’s no release date for World War Shoe yet, but stay tuned to Modern Notoriety for more.


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