DMV-based retailer YCMC has teamed up with New Balance to release its own exclusive colorway of the 990v3.

The YCMC 990v3 comes dressed in a modern, minimalist color palette, allowing for countless styling combinations. Grey hues are found throughout the sneaker, paying homage to the iconic OG grey colorway that has been a status symbol in the DMV area since the ’80s. Nimbus Cloud pig suede is paired with Kool Grey mesh and Marblehead nubuck accents. Four laces options are included to enable you to wear it your way.

The YCMC x New Balance 990v3 drops on Thursday, August 25th at 10am ET exclusively on and in all Shoe City locations in Maryland, Washington D.C., and Virginia. Available in men’s and GS sizing. Check out the pics below.

YCMC x New Balance 990v3
Color: Nimbus Cloud/Kool Grey-Marblehead
Release Date: August 25, 2022
Price: $195 USD (men’s) / $170 (GS)


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