Adidas has done it all within the past year. From creating 3D printed sneakers to now using recycled ocean plastic, the three stripes has revolutionized the way footwear is made. Celebrating World Oceans Day, is a special collaboration with Parley Ocean Plastic that re-creates the Ultra Boost using recycled particles from the ocean. You’ll be able to get a pair but, there’s a catch. You have to follow the rules below.
People around the world have until the end of July 2016 to enter a creative Instagram contest to earn one of the 50 available pairs.
Zinedine Zidane said who is supporting the movement said:
“This is an inspiring partnership between adidas and Parley. What adidas and Parley is doing, by turning waste into a running shoe, shows that even waste that is harming the planet can be used to create something special.”
The shoe upper is made from Parley Ocean Plastic , which is collected in coastal areas in the Maldives, and includes illegal deep-sea gillnets retrieved by Parley for the Oceans’ partner organization Sea Shepherd. In general, these plastics are collected and melted to form a thin sheet, which can then be transformed into thin wires by a capable die cutting company. The shoe was created with adidas’ most innovative production method: adidas Tailored Fiber Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.
As of June 8, World Oceans Day, people can enter to win a pair through an Instagram contest. People are asked to create a video that shows how they pledge to avoid single-use plastic items and support Parley’s Ocean Plastic Program. The competition closes on July 31, 2016. The full rules and list of participating countries is disclosed on adidas and Parley’s social channels.
“This adidas x Parley running shoe is already iconic,” said Eric Liedtke, adidas Group executive board member responsible for Global Brands. “It’s a shoe for game changers. We can’t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.”
With the goal of developing and supporting new technologies to up-cycle ocean plastic debris, adidas and Parley for the Oceans have worked over the last year to turn ocean plastic into technical yarn fiber that can be used for performance products. This shoe is the first in a series of products that adidas can now produce using Parley Ocean Plastic .
“So much work has happened behind the scenes since we launched our partnership with adidas. We are creating new standards, new materials and technologies that are so different to those the sporting goods industry is used to”, says Cyrill Gutsch, Founder of Parley for the Oceans. “It is an ongoing challenge, but we achieved the first step. Now we can replace new plastic with recycled marine plastic debris: Parley Ocean Plastic . We can create footwear and apparel products with it and we are ready to scale it up”.
In the second half of 2016, one of adidas’ top footwear franchises will integrate Parley Ocean Plastic – the first commercial footwear product drop by adidas and Parley for the Oceans.”
Limited edition of the iconic adidas x Parley running shoe is now available for people to earn by pledging their support for Parley’s Ocean Plastic Program. adidas x Parley shoe is a world first, using innovative technology to create performance products with Parley Ocean Plastic .
Globally renowned football icon and Real Madrid manager Zinedine Zidane joins the movement