Xbox officially announces a new global partnership with adidas, unveiling a console-inspired sneaker collab in honor of the 20th anniversary of Xbox.

The Xbox 20th Forum Tech features translucent green details, pulling inspiration from the special-edition original Xbox that released for the launch of Halo: Combat Evolved in 2001. More Xbox x adidas sneakers will be unveiled in the next few months, each inspired by past and present Xbox console generations.

The collab kicks off the “Always Played In. Never Played Out” campaign, which celebrates popular eras of play over the last two decades, across sport, gaming, and lifestyle. The launch trailer, shown above, celebrates skateboarding, a style of play most prevalent during the early ’00s when the first Xbox was launched.

Check out the Xbox 20th Forum Tech below. Follow @Xbox on Twitter for info on how to win these limited-edition kicks, and stay tuned to Modern Notoriety for news on the other upcoming Xbox x adidas sneakers.

Xbox 20th x adidas Forum Tech
Style Code: GW2646
Release Date: 2021



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