Alpha Industries presents its Spring/Summer 2022 collection with a new campaign starring musician 070 Shake and the 070 Crew.

The campaign celebrates the familial bond 070 Shake shares with 070 Be-Heard and 070 Cine, fellow members of the artist collective, a bond that began as kids growing up in New Jersey.

“I was excited when Alpha Industries approached me to participate in their SS22 campaign for many reasons,” says 070 Shake. “It’s such an iconic brand that I would see growing up in New Jersey and always wanted. The bomber jacket with the red ribbon – everyone knew you had to keep that on. Going from something I wished for when I was younger to being part of the story – how could I say no?”

The collection itself, titled RE:ISSUE, was designed with a “what’s old is new” perspective and remains dedicated to the brand’s military roots. Pieces come dressed in an earthy color palette and camo prints. Various styles of the brand’s signature bomber jacket are included, as well chore coats and shirt jackets, plus essentials such as tees and hoodies. Headwear such as nylon caps and bucket hats round out the seasonal offering.

The first drop from the Alpha Industries Spring/Summer 2022 collection is available now on the Alpha Industries website, with prices ranging from $30 to $90 USD. Check out the campaign imagery below and watch the campaign video here.


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