Around the City: Air Jordan XX9
Location: Chicago, Lakeshore
Time: 12:30 AM
Each year, the Air Jordan launch serves as a platform for the Jordan Brand to push consumer expectations for the style and performance of on-court basketball shoes. Since 1985, the launch of the brand’s most premium performance product has debuted innovations such as Visible Air in the AJ III, carbon-fiber materials in the AJ XI, and most recently, Flight Plate technology in the Air Jordan XX8.
The Air Jordan XX9 is no different – featuring two revolutionary technologies: an evolved Flight Plate coupled with the first-ever performance-woven upper. This design creates a shoe that feels and plays as if it were tailored specifically to each athlete’s foot.
In a break from revealing the shoe in February in recent years, Jordan Brand introduces the Air Jordan XX9 this April to more closely align with the beginning of basketball season, says the brand’s President, Larry Miller,
“Our mission is laser-focused: We want to provide the absolute best performance products to our athletes, from elite high school athletes to professional players competing for championships,” said Miller. “By shifting to a fall launch, we ensure players around the world will have the very best in performance and style available as they prepare for the season.”
Air Jordan XX9 Release Date: September 6th, 2014