Following a teaser earlier this week, A$AP Rocky and his creative design agency AWGE officially launch their collaboration with Mercedes-Benz.
Coming together on a selection of apparel, the first drop from the AWGE x Mercedes-Benz collection is comprised of hoodies, long-sleeve tees, sweatpants, and snapbacks. Each piece, available in either black or white, is adorned with the Mercedes-Benz star and laurel wreath logo in a blue and green color scheme, as well as AWGE branding.
This collab is a continuation of A$AP Rocky’s work as guest artistic director of PacSun, which has also brought to fruition various collabs with Vans. “I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” says Rocky. “To be able to incorporate my relationship with Mercedes and my partnership my with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based off my love for nostalgia and heritage brands that are accessible at different price points.”
The first drop from the AWGE x Mercedes-Benz collection is available for pre-order now on the PacSun website and AWGE.com. The pieces will also be available in-person at PacSun stores starting in May. Stay tuned to Modern Notoriety for info on any future drops.