Converse has just added a new member to its creative roster, Grammy Award-winning artist and producer Baby Keem.
According to the brand, Keem will “explore multiple dimensions of the Chuck Taylor All Star through his creative vision” and will partner with Converse on unique experiences with the Converse All Stars, the brand’s creator community giving emerging talent access to mentorship, experiences, and opportunities.
This marks Keem’s first brand partnership, though the choice shouldn’t be a surprise as pgLang is already a member of team Converse. Founded by Dave Free and Keem’s cousin Kendrick Lamar, pgLang is a multi-disciplinary creative house and was the label that dropped Keem’s debut album The Melodic Blue. A pgLang x Converse collection was released earlier this year.
To announce this new partnership, Baby Keem developed and produced a short film, part of Converse’s ongoing Create Next campaign. In the visual, Keem is seen holding a cassette tape labeled ‘LP #2,” teasing a follow-up to The Melodic Blue. In the other hand, Keem is holding a black Chuck Taylor All Star, which the artist has called “iconic and timeless.”
Check out the Baby Keem x Converse Create Next short film above and stay tuned to Modern Notoriety to see what Keem and Converse cook up next.
