New Balance and Bandier are present their new “Her Advantage” collection and campaign starring New Balance tennis athlete Genie Bouchard. This is the women’s fitness brand’s second collaboration with New Balance, following the “Move Her World” collection drop this past summer.
The collection includes apparel designed to empower women to feel their strongest and most confident, both on and off the court. Fleece crewnecks and hoodies serve as layering pieces that can be worn on top of corset tanks and ultra high rise tights. Staple outwear pieces include long-sleeve bodysuits and track pants, while the sherpa coat in the collection provides extra warmth for the winter season.
“Both the campaign and collection were designed to empower women to feel strong and confident, and that’s something that’s always been important to me on and off the tennis court,” said Bouchard.
A New Balance 327 in a white and mustard color palette is also included in the collection. The culmination of the “Her Advantage” campaign bridges New Balance’s sports heritage with Bandier’s luxury-from-life philosophy.
“I think we can all agree that when you look good, you feel good, so this latest collection is meant to amplify what New Balance and Bandier’s union stands for — strength, style, and sport,” says Bandier founder Jennifer Bandier.
The Bandier x New Balance “Her Advantage” collection drops on December 1st. Find it on newbalance.com and the Bandier website. Pieces range from $68 USD to $298 USD for the apparel, while the footwear sits at $120 USD.