Billionaire Boys Club has launched the third episode of its web series, Heart&Mind.Tv. The first two episodes, featuring Gunner Stahl and Buda & Grandz, aimed to expand on the BBC mantra that “Wealth is of the heart and mind, not the pocket.” Episode three features Griselda’s own Conway the Machine.
The episode takes a close look at Conway’s journey, showing behind-the-scenes moments of his career and path through the music industry. The Griselda Records co-founder encapsulates the BBC motto, having had to face adversity in order to reach success. A near-death experience fueled his drive, giving him the ambition to eventually work with artists like Jay Z, Eminem, Westside Gunn, and more. Conway’s story aligns with BBC’s, alluding to the idea that life should be built with a connection to the heart and mind, not material.
Since its humble beginning in 2003, Pharrell Williams and Nigo’s BBC has been a platform for creatives and pathmakers. Its emphasis on community has made it a common ground for artists of every industry, sparking the Heart&Mind.Tv initiative to allow these creatives to tell their stories.
BBC has launched a 6-piece capsule alongside the episode, comprised of a hoodie, sweatshort, sweatpants, long sleeve tee, short sleeve tee, and a tote bag. Watch BBC’s Heart&Mind.Tv Episode 3 with Conway the Machine above and preview the 6-piece capsule below, available now at BBC locations and on bbcicecream.com.