Way before there was Human Made x Human Race, there was Billionaire Boys Club, the first joint venture between Pharrell Williams and BAPE founder Nigo, established in 2003. In 2004, ICECREAM (a skate-centric subsidiary of the BBC line) unveiled its collaborative footwear line with Reebok.

Pharrell and Nigo at the BBC ICECREAM x Reebok launch in 2004.

15 years later, BBC ICECREAM and Reebok are rekindling their partnership with a five-piece footwear collection that will be exclusively available at ComplexCon Long Beach. The collection includes a VA connection in the form of the Reebok Answer V Retro (both Pharrell and Allen Iverson are from Virginia). It comes dressed in a pink and green colorway, similar to a colorway of the OG ICECREAM Board Flip.

BBC ICECREAM x Reebok Answer V Retro (2019)
OG BBC ICECREAM x Reebok Board Flip “Pink Green” (2006)

The collection also includes the Reebok BB4600 Hi dressed in ICECREAM’s “Diamonds And Dollars” print, the Reebok BB4600 Low dressed in yellow, and the all-new ZIG trainer silhouette in two colorways: Space Camo Green and Star Field Blue. Along with the footwear options, there will also be matching apparel that includes tees, hoodies, and sweatpants.

The Billionaire Boys Club ICECREAM x Reebok collection will be available exclusively at ComplexCon Long Beach on November 2nd and 3rd. Retail prices range from $110 to $160 USD. Check out photos of the collection below.


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