Following a look at the collection’s footwear, Beyoncé and adidas officially unveil their IVY PARK “IVY HEART” collection.
Releasing just in time for Valentine’s Day, the collection features a color scheme comprised of reds, pinks, and neutrals and is full of bold looks in inclusive sizing. There are thirty apparel styles, ten accessories, and five footwear styles in total. Fabrics used include velour, ribbed knit, spandex, jacquard, faux latex, and jersey.
Highlights in the apparel include the Velour Dress and Tracksuit, Faux Latex Puffer, Pique Jumpsuit, and Sequin Duster, while the stand-out accessory is the Heart-Lip Belt Bag. The IVY HEART campaign features a East meets West theme, informed by the color red’s positive symbolism across both cultures (love in the West and good fortune in the East). It is led by a diverse cast that includes Karrueche Tran, Tyson Beckford, Troye Sivan, Shu Pei, and Naomi Watanabe.
The IVY PARK x adidas “IVY HEART” collection launches on adidas.com on February 9th at noon EST, followed by a drop at select stores globally on February 10th.