Peloton launched its first collaboration with Beyoncé last November, coming together to create unique workout experiences and gift Peloton Digital memberships to students at HBCUs. To continuation their partnership, the two are releasing a complete #PELETONPARK collection of apparel and footwear.
Following the release of the Rodeo collection, this next IVY PARK collection features a black and olive color scheme with pops of neon lime. The 29-piece offering includes bike shorts, tights, sports bras, t-shirts, shorts, a hoodie, and windbreaker. The design strategy takes influence from Peloton and athleisure, providing pieces that layer well while still optimizing functionality. As usual, the collection is meant to be worn by all with sizes running from XXS to 3XL. Some items are also unisex, fitting any and all body types. An Ultraboost iteration is included as well, reaching a similar palette of black and neon green.
The adidas x IVY PARK x Peloton collection advances efforts of inclusivity and what that looks like in the fitness world. The world of Peloton is one that submerges the participant in body awareness while pushing personal limits. With the help of Peloton’s best instructors, the collection comes to life. Included in the campaign are:
Cycling and Dance Cardio Instructors: Ally Love, Cody Rigsby
Tread Instructors: Becs Gentry, Kirsten Ferguson
Tread and Strength Instructor: Adrian Williams
Yoga and Meditation Instructor: Dr. Chelsea Jackson Roberts
Strength Instructor: Rad Lopez
Yoga Instructor: Jessamyn Stanley
Holistic Esthetician: Shani Hillian
Meditator: Sheena Sood
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