Billionaire Boys Club’s mantra, “Wealth is of the heart and mind, not the pocket” is being given new meaning with the launch of a new web series, HEART&MIND.TV. Along with the series, BBC is also releasing an accompanying apparel collection.

Not only does BBC believe in the cultivation and conceptualization of its personal fusion of American and Japanese culture, it also puts creatives at the forefront of its operations as well. The brand draws on musicians, visual artists and other creatives as inspiration. HEART&MIND.TV is an outlet for those creatives, serving as a place for the artists to put the Heart and Mind mantra into practice. The series will give a platform for the artists to showcase their processes and ideas.

The first episode focuses on Gunner Stahl, an Atlanta-based photographer who released his acclaimed portrait book I Have So Much To Tell You in 2019. Stahl dives into his background and journey into aiming his lens at figures like Drake, Kim Kardashian, Kanye West, Childish Gambino, and more. He also allows viewers to visually take part in his photoshoot with Mariah the Scientist.

As for the accompanying apparel, a t-shirt, mesh shorts and socks will all be available in blue and black colorways. Graphics referring to the Heart & Mind will make up the design of this first collection, meshing with the first episode.

The first iteration of the Heart & Mind capsule can be found on BBCICECREAM.com and the BBC flagships in New York City and Miami. Prices range from $25 USD to $110 USD. Catch a closer look at the apparel below.

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