Today, Gap announced that it will be joining the rapidly evolving digital ecosystem with the launch of its first NFT collection.

This project, titled Gap Threads, was created in collaboration with Brandon Sines, the artist behind the Frank Ape character that lives on murals, apparel, and more. The brand describes this project as a “gamified digital experience celebrating creatives and giving customers the unique opportunity to own a limited edition, collectible Gap hoodie.”

Gap NFTs are built on Tezos, a open source blockchain that is currently more energy-efficient than the Ethereum blockchain that most other NFTs are built on. The digital collectibles take form as digital art of the iconic Gap hoodie and come in four rarity levels: Common, Rare, Epic and One of a Kind. The GAP Threads NFT Drop Schedule is as follows:

Metallic Series Common NFTs – January 13th at 9am PST until January 15th at 8:59 AM PST, each priced at 2 tez (currently about $8.60 USD)

Metallic Series Rare NFTs – January 15th at 9am PST, priced at 6 tez (approx. $25.80 USD), limited edition

Frank Ape x GAP Epic NFT: January 19th at 9am PST, priced at 100 tez (approx. $430.60 USD)

These drops all lead up to the One of a Kind auction on January 24th. Collecting at the Common and Rare levels unlocks the opportunity to purchase the Epic Frank Ape x GAP digital artwork as well as a physical Frank Ape x GAP hoodie.

Head to nft.gap.com to register for Gap Threads and shop Gap’s digitable collectibles.

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