Joe Freshgoods kicked off the launch of his New Balance “Inside Voices” collab last week with a campaign video featuring spoken word by Harold Green and an in-person donation raffle in Chicago. Those who dropped off a book or art supplies at one of three Black-owned businesses chosen by Freshgoods last Monday and Tuesday were entered to get first dibs at the JFG x New Balance 9060 “Inside Voices” collab in “Penny Cookie Pink” and “Baby Shower Blue.” All items collected were donated to Freshgoods’ own Community Goods non-profit, as well as other non-profits, schools, and daycares in Chicago.
A surprise online release took place on Joe’s Instagram shop earlier today, though the IG shop crashed, likely due to high demand. As we await a re-scheduled online drop from JFG, we can also look forward to a global release taking place later this week.
The 9060 model borrows tech elements from both the 990 series and early ’00s running silhouettes. Known for his impeccable use of color, Freshgoods chose soft nude and sky blue shades to emulate the warmth felt inside of Black households.
“Inside Voices is the follow up of Outside Clothes, I want my community to feel represented in the emotions and intimate moments captured in my campaigns,” said Joe “Freshgoods” Robinson. “There’s nothing like warmth and laughter shared around a table once you’re inside with your loved ones. Shutting out the world and focusing on what really matters is what this campaign is about.”
While the “Baby Shower Blue” 9060 is JFG-exclusive, the “Penny Cookie Pink” colorway will be available globally on May 20th via NewBalance.com and at select retailers. The JFG x New Balance “Inside Voices” apparel collection will be available on May 17th on joefreshgoods.com. Check out official images of the JFG x New Balance 9060 “Penny Cookie Pink” below.
Joe Freshgoods x New Balance 9060 “Inside Voices”
Color: Penny Cookie Pink
Release Date: May 20, 2022
Price: $180 USD