With two stellar New Balance collabs already under his belt and an “Inside Voices” 9060 on the way, Joe Freshgoods is now adding another layer to his NB partnership. The Chicago designer and New Balance have announced a new campaign titled “Conversations Amongst Us.”
“I wanted to tell a story of the Black experience, emphasizing crucial dialogues that connect the community while inspiring the next generation of Black creatives,” says Joe. The “Conversations Amongst Us” campaign is led and directed by Freshgoods, while the accompanying collection is designed in partnership with Black Soles, a team of all-Black New Balance employees.
“This project is a bit different for me. It isn’t just an apparel and footwear collection. It’s a timestamp and a deep dive into the importance of communication and community. I wanted to approach this from a different lens from how brands usually celebrate and spotlight Black people. ‘Conversations Amongst Us’ isn’t a marketing blurb, it’s simply the truth.”
“Conversations Amongst Us” will feature conversations with Black members of the New Balance family, including Kawhi Leonard, actress Storm Reid, and track and field athletes Trayvon Bromell and Gabby Thomas. Footwear styles to be featured in the collection include the 2002R, 574, 550, and KAWHI II.
Along with the campaign announcement, New Balance has also partnered with Joe’s Community Goods, a nonprofit organization dedicated to providing arts education to Chicago’s south and west sides. New Balance has donated $100,000 to the org, which will be used to fund mentorships, community events, internship opportunities, and more.
Look for the New Balance “Conversations Amongst Us” campaign to launch this April. The accompanying apparel and footwear will be available on NewBalance.com and select retailers. Stay tuned to Modern Notoriety for updates.
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