For the first time in league history, NBA standouts will wear the iconic Jumpman on their chest during the NBA All-Star Game. Today, Jordan Brand revealed its first-ever NBA All-Star Edition uniforms along with other marquee products at its Future of Flight event in Los Angeles.
The Jordan Brand NBA All-Star Edition uniform blends Jordan Brand style with the latest innovation, adding another element of distinction to this year’s game by utilizing a clean black-and-white color scheme featuring individual team logos and a font inspired by Los Angeles street sign typography. Its elevated aesthetic creates a premium look on and off the court.
Other key design elements include the Jumpman logo, “All-Star Edition” scripted above the size tag and knit tape debossed stars down each side that pay tribute to past All-Star uniforms. The Jordan Brand NBA All-Star Edition uniform embodies that attitude with a distinctive look.
Look out for the All Star Jerseys next month during the 2018 All Star Game.
