Kiko Kostadinov Previews ASICS x Hysteric Glamour Collab

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Kiko Kostadinov Studio has been doing a tremendous job as part of its partnership with ASICS Sportstyle, offering a ton of new, unique silhouettes such as the UB5-S GEL-NIMBUS 9 and HN2-S PROTOBLAST. Mr. Kostadinov himself has now revealed another new ASICS silhouette, this one a collaboration with Japanese label Hysteric Glamour.

The upcoming sneaker was designed by Laura and Deanna Fanning, creative directors of womenswear for Kiko Kostadinov. It features a Y2K-style design and comes dressed in a grey, silver, and pink color scheme. One of the more notable features is the lacing system that attaches to the lateral side panel via Velcro patch, similar to the Kiko Kostadinov x ASICS GEL-Aurania that released in 2020. Underfoot, the midsole is pulled from that of the GEL-QUANTUM LEVITRACK. The shoe appears to be part of a larger Kiko Kostadinov x Hysteric Glamour collection, which was teased by Laura and Deanna Fanning back in August.

Look for this Kiko Kostadinov x Hysteric Glamour x ASICS sneaker and the rest of the collection to drop in the coming months on the Kiko Kostadinov website, the Hysteric Glamour webshop, and at select retailers. According to Kostadinov’s post, a “Japan preview” is slated for the end of October. Stay tuned to Modern Notoriety for updates.

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