Original Story (04/01/22): Following a sneak peek at the collection’s New Balance 2002R, Joe Freshgoods has now unveiled the New Balance 550 that will be releasing as part of the “Conversations Amongst Us” campaign.

New Balance’s “Conversations Amongst Us” campaign is led by Chicago designer Joe Freshgoods and was created as a way to tell the story of the Black experience. Each of the products in the accompanying collection are designed by Black Soles, a team of all-Black New Balance associates. The 550 in the collection features an off-white canvas construction with grey suede around the heel. There are also yellowed accents throughout the upper, matching the yellowed sole unit. “Conversations Amongst Us” branding is found on the insoles and tongue tags.

Grab a first look at the New Balance 550 “Conversations Amongst Us” below. Look for these to drop in the coming weeks on NewBalance.com and at select retailers. Stay tuned to Modern Notoriety for updates.

New Balance 550 “Conversations Amongst Us”
Color: Dawn Glow/Sun Glow
Style Code: BB550BH1
Release Date: April 15, 2022
Restock Date: August 11, 2022
Price: $120 USD

Update (08/05/22): Following the initial release back in April, the New Balance 550 “Conversations Amongst Us” is getting a restock. The drop is going down on August 11th at 10am ET on NewBalance.com.

First look photos via Joe Freshgoods:


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