Original Story (06/16/22): A fourth footwear style is joining the New Balance “Conversations Amongst Us” collection. Conceptualized by an all-Black product team called the Black Soles with Joe Freshgoods as creative director, the collection aims to create a dialogue surrounding the Black experience. The collection launched with the release of the 2002R and 550, followed by the KAWHI II, and is now capped off with the 574.
The “Conversations Amongst Us” 574 comes dressed in a bone white color scheme with primarily leather construction, though ripstop textile is found on the toe box and ankle collar, and canvas makes up the tongue. There is also a TPU overlay on the top eyelets that wraps around the ankle collar. Additional details include shiny silver N logos, “Conversations Amongst Us” branding on the heels in black, the collection’s logo on the insoles and inner tongue tag, and oxidation marks on the black rubber outsole.
Like the rest of the sneaker in the collection, the 574 “Conversations Amongst Us” is designed to look better with wear. “In part, clothing has been a big part of our culture, influencing the streets and the runway. A culture where you are only as fresh as your white sneakers. Where we once worked to keep an all-white sneaker clean, free from dirt, scuffs, and scrapes”, says Joe Freshgoods. “This time we invite color. Lingering positivity and hope. The yellowing of an all-white shoe, that has been muddled, battered, and worn. Standing in resilience and reflection. Still existing with a story to tell. A story everyone should know. Let this collection be a conversation starter, for us. All of us. About it all.”
The New Balance 574 “Conversations Amongst Us” dropped today via atmos Tokyo, though expect a global release very soon via NewBalance.com and select retailers. Check out the pair below.
New Balance 574 “Conversations Amongst Us”
Color: Sea Salt/Silver
Style Code: U574BH2
Release Date: August 11, 2022
Price: $105 USD
Update (08/03/22): Following an early release in Japan back in June, the New Balance 574 “Conversations Amongst Us” makes its official global debut on August 11th on NewBalance.com and at select retailers such as Finish Line and JD Sports. Check out the campaign photos starring NB athlete Trayvon Bromell below:
First look photos via atmos Tokyo:
