The Chinese New Year brings in waves of optimism and promise, and also moves the dial towards a new animal from the Chinese Zodiac. This is an important part of the Chinese culture, and Nike has been embracing and celebrating it for years. The first culprits to really display the “Year of” theme was the Air Force 1, which has been making animal themed models for most of the Chinese animal cycle.
As innovation and more models began to come to fruition from the Swoosh, the themes became more and more expansive. Over the course of the last decade we’ve seen the Chinese New Year go from a novelty in the footwear world, to a flat out necessity with every major brand celebrating the honoring of a new animal. Now we get a look at “Year of” collections and packs that focus on the animals traits and flesh them out artistically in a form that everyone can enjoy. Take a look at the gallery of some examples from past years and let us know how the upcoming “Year of the Snake” collections are beginning to shape up compared against past examples.