NFL Super Bowl LVI is going down this Sunday in Los Angeles. Ahead of the big game, Nike unveils it community initiatives in the LA area, with the goal of creating equity, access, and fun through sport.

Creating Equity

Nike has partnered with the NFL’s Los Angeles Chargers and Rams to help create gender equity in high school sports with new girls’ flag football initiatives. Nike donated $100,000 in product to provide uniforms and sport bras to all eight high school teams in the new Los Angeles League of Champions Girls’ Flag Football League, with its championship game Friday night at the NFL Super Bowl Experience.

Creating Access

Through its Made to Play initiative, Nike has invested close to $10 million over the past five years to community programs and organizations focused on improving access to sport in LA and the state of California. The company is also training Nike retail employees in LA to serve as youth coaches in their community through its Community Ambassador program. During Super Bowl LVI weekend, Nike will host youth clinics at both its East Los Angeles and Watts Community Stores.

Mural at the Nike Watts Community Store

Creating Fun

Along with the Super Bowl Challenge in partnership with EA Sports Madden NFL 22, Nike is creating fun by introducing a new platform this month, Sports Lab, on its YouTube channel. The kid-created, up-tempo series is designed to inspire kids to use their imagination and redefine sport through play.


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