With a thematic focus on uniting nature and technology, the seventh NikeLab store, NIKELAB MA5, uniquely engages the senses — through interior and exterior directional sound systems, a scent exclusive to the store and soft track flooring material made using Nike Grind, a palette of premium recycled and regenerated materials.
Additionally, Nike designers worked with long-term engineering partner, Arthur Huang, founder of design firm Miniwiz, to incorporate Japanese culture and traditions. Tatami mat floors pair with locally sourced wood walls in the digitally-powered fitting rooms; the same wood appears on modular display cubes alongside Nike Grind display benches, allowing for seamless restructuring around the store.
NIKELAB MA5 opens on December 1 with a special display of the latest NikeLab ACG collection.
