Original Story (06/14/22): Paris and Tokyo meet once again. Paperboy, a streetwear-meets-café spot in the French capital is reuniting with BEAMS, the trendy Japanese fashion retailer, to create a new collection with New Balance. The duo have previously worked together on the “Fried Egg” 992 apparel collection and on a Reebok Club C collab.
This upcoming triple collab also involves Flimby, England, as it includes the release of two Made in UK styles, the New Balance 920 and 1500. Our first look at the collection comes from a photo taken outside the Paperboy Paris location. Three individuals have been spotted sporting the 920s and 1500s as well as Paperboy-branded grey shorts and sweatshirts. Both shoe styles feature suede and mesh uppers in a grey color scheme, though the 1500 also incorporates baby blue accents. Based on the teasers posted by Paperboy, there is an icy theme to the collection.
The Paperboy x BEAMS x New Balance collection launches on June 21st (10am Paris time) via Paperboy Paris. Grab a first look below and stay tuned to Modern Notoriety for updates.
Update (06/20/22): Paperboy has officially revealed its New Balance Made In UK “Iceboy” collection with BEAMS. Catch the drop on Tuesday, June 21st at 10am Paris time via Paperboy Paris.
Update (08/02/22): Following its debut in June, the BEAMS x Paperboy x New Balance Made in UK collection drops globally on Friday, August 5th on NewBalance.com and at select retailers.
Paperboy x BEAMS x New Balance 920
Style Code: M920PPB
Release Date: June 21, 2022 (Paperboy)
Release Date: August 5, 2022 (Global)
Price: $260 USD
Paperboy x BEAMS x New Balance 1500
Style Code: M1500BMS
Release Date: June 21, 2022 (Paperboy)
Release Date: August 5, 2022 (Global)
Price: $250 USD
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First look photos:
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