New Balance has teamed up with Paris-based “restaurant-meets-streetwear” brand Paperboy on collection that includes three iterations of the New Balance 801, along with apparel and accessories.
The colorways of the 801s are inspired by signature Paperboy menu items—Tuna Tataki Sandwich, Ginger Lemonade, and Coffee Latte. The Tuna Tataki Sandwich pair features bold colors: pink, purple and green with a green speckled midsole. Ginger Lemonade has hits of yellow, green and brown. Lastly, Coffee Latte showcases different hues of brown. The shoes will retail for $110 USD.
Apart from the footwear, the collection also includes a range of apparel: short/long sleeve tees, crewnecks, hoodies, light jackets, shorts, sweatpants, and pants. The apparel is decorated with colorful embroidery and a Paperboy x NB collaborative logo. Finishing off the collection is an assortment of accessories including beanies, bucket hats, socks, Cordura wallets, an apron, and a mug.
The New Balance x Paperboy collection will be available February 7th-February 9th at (Greenhouse)’s pop-up shop in New York City Canal Street Market in Soho. Following the pop-up, the collection will be released in limited quantities on the (Greenhouse) app on February 10th at 10am EST and in select Foot Locker retailers.