Reebok has announced a three-way collaboration between itself, Japanese fashion retailer BEAMS, and restaurant/streetwear brand hybrid Paperboy Paris.

Paperboy Paris has risen in popularity over the years thanks to its unique food-themed collaborations with brands such as New Balance and BEAMS. While BEAMS and Reebok have worked together in the past, recently dropping a collab on the Club C Laceless Mule, this will be the first time Paperboy Paris and Reebok connect.

The collection is comprised of a Reebok Club C Legacy, Club C 85, and apparel. Similar to how Paperboy drew inspiration from newspaper delivery boys when creating their brand (as as well as the Paperboy arcade and SNES video game), the collection pays homage to milk delivery boys. The all-white tracksuits are a nod to milk delivery uniforms and match the all-white kicks. Vintage ’90s Reebok logos are found throughout the collection, including on the hat worn by the Paperboy logo found on the tongue tags.

The Paperboy Paris x BEAMS x Reebok Club C Legacy will be available for purchase on the Paperboy Paris website beginning October 22, on Reebok.com and select retailers on October 29, and Beams.co.jp on October 30. The Club C 85 will be available exclusively from Paperboy Paris and BEAMS.

Paperboy Paris x BEAMS x Reebok Club C Legacy “Milk Boy”
Color: Ftwr White/Ftwr White/Core Black
Style Code: GW2816
Release Date: October 22, 2021 (Paperboy)
Release Date: October 29, 2021 (Reebok)
Release Date: October 30, 2021 (BEAMS)
Price: $120 USD

Paperboy Paris x BEAMS x Reebok Club C 85 “Milk Boy”
Release Date: October 22, 2021 (Paperboy)
Release Date: October 30, 2021 (BEAMS)

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