This Friday, legendary rappers Pharrell and Jay-Z are set to release a new song together entitled “Entrepreneur” as part of Pharrell’s project with Time Magazine, “The New American Revolution.”
The song confronts the challenges BIPOC (Black, Indigenous, People of Color) communities often face when trying to start businesses and uplift their communities in the United States. Speaking to Time, Pharrell noted that “…as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”
Similarly, Jay-Z’s verse on the song will discuss the importance of Black creators starting their own businesses and supporting other Black businesses, rapping “For every one Gucci, support two FUBUs” and “We on our own, stop sittin’ around waiting for folks to throw you a bone.”
The song arrives as part of a wide-reaching collection of essays, interviews, and works of art by Black creators, athletes, and scholars (all curated by Pharrell). Other pieces from “The New American Revolution” issue of Time include 21 Savage on financial literacy, Angela Davis and Yara Shahidi on empowering young activists, Tyler the Creator and Kenya Barris on making art that offers new perspectives to mainstream narratives, and much, much more. You can view the cover of the upcoming issue down below and read the entire package here.