PUMA has announced a new partnership with Baby Phat, the ‘It Girl’ fashion brand of the early ’00s.

The debut PUMA x Baby Phat collection draws inspiration from the fast-paced neon under-glow of the aughties street scene, with bright pops of pink, touches of gold, and shimmering accents found throughout the offerings. Apparel styles include bralettes, bike tights, a cropped T7 jacket, and fitted tees, while in footwear there’s a white/pink colorway of the PUMA Mayze and a fuzzy pink Mayze sandal. The campaign imagery stars Baby Phat founder Kimora Lee Simmons, as well as her daughters Ming Lee and Aoki Lee.

The PUMA x Baby Phat collection launches on Wednesday, August 17th on PUMA.com and via Champs Sports and Foot Locker. Prices range from $25 to $110 USD. Check out the campaign images and product shots below.


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