Advertising in the ’90s and ’00s revelled in color, graphics, and interesting messaging. PUMA and Australian skate brand Butter Goods are tapping into that nostalgic energy with a collection of apparel and footwear.
One aspect of back-then advertising drew on the excitement and vigor of sports. This new collection aims to bring back some of that appeal. By shelving minimalism and high-brow marketing, the duo are bringing back the charm of athletic authenticity. Baggy fits, loud colors, and universal patterns are giving life back to a series of a corduroy tracksuit (available in emerald and cream), sweats, t-shirts, and polos.
The footwear half of the collection includes classic PUMA silhouettes like the Basket VTG and Slipstream. The latter, originally released in the ’80s for the basketball court, is revived with a leather upper, green nylon piping, suede detailing, and a co-branded hit on the tongue. Find it in a black or white offering. The Basket VTG features a corduroy upper that matches the aforementioned tracksuit, available in blue and orange colorways.
The accompanying lookbook also showcases the ’90s teen dream vision by playing on the set of a classic skateboarder’s bedroom. This nostalgia drives the collection, a throwback to an era in which Butter Goods’ founders grew up skating in.