No this isn’t a new song by Reebok Classics, don’t mind the title, this video features Kendrick Lamar speaking on his hometown of Compton. Does this mean K-Dot has ditched his Nike Cortez’s? Not sure, but definitely an interesting setup to the pending release of his upcoming album. Click through and watch the Anthony Mandler directed film and get an earful of Kendrick’s soulful “Kendrick Lamar-I Am” acapella.

Third World Born Chicagoan pursuing all things pursuable. Follow me on IG: @oscar_castillo