Two Boston-based companies are coming together for a new collaboration geared towards beer lovers and fitness enthusiasts.
Reebok and Harpoon Brewery have announced the release of Harpoon Rec. League – The Reebok Edition, a special edition release of the brewery’s low-cal, low-alcohol hazy pale ale. A portion of each 12-pack sale will go towards BOKS, a free physical activity program designed to get kids active and establish a lifelong commitment to health and fitness.
12-packs of the Harpoon Rec. League Reebok Edition come in shoe box-inspired packaging, with co-branding found on the individual cans. The liquid inside the cans is the same Rec. League that Harpoon fans know and love, brewed with unique ingredients such as buckwheat kasha, chia seeds, and Mediterranean sea salt. It comes in at 4.0% ABV and only 120 calories per 12 oz. serving.
“Rec. League was the first beer we created that both complements an active lifestyle and embodies our ‘love beer, love life’ moto,” says Dan Kenary, CEO and co-founder of Harpoon Brewery. “Partnering with Reebok, a brand dedicated to sports and fitness and the impact they have on peoples’ lives, made sense with them not only being our neighbor, but also their passion for giving back to our shared local community. We’re excited to be working with them and giving back to BOKS.”
In addition to raising funds through beer sales, the partnership also includes the Harpoon Rec. League Floatride Energy 4 Adventure. This is a limited edition version of an outdoor-inspired, high-performance running shoe that will launch this August. Harpoon and Reebok are giving 10 lucky fans a chance to win a free pair via an online sweepstakes. To enter, visit harpoonbrewery.com/recleaguexreebok.
The Reebok Edition of Harpoon Rec. League will be available in 4-packs ($8.99) and 12-packs ($14.99) starting in July. Check out Harpoon Beer Finder for distribution info and the Reebok website to shop Reebok’s collection of Floatride running shoes.
Harpoon x Reebok Floatride Energy 4 Adventure “Rec. League”
Release Date: August 2022