The Whitaker Group continues its masterful storytelling through its product releases. Following the “Raised By Women” A Ma Maniére Air Jordan 3, we are now getting a “Free Lunch” Nike Dunk pack from Social Status, which comes with the message: “There’s joy in the struggle, it’s not all bad in the hood…”
As the accompany short film explains, the Free Lunch Program has been an institution in underserved communities since Fred Hampton in the ’60s. James Whitner, who benefited from the project himself as a child, aims to educate consumers of the rampant social inequalities that make programs like Free Lunch necessary. On the other hand, Whitner also highlights the camaraderie and connections made between members of the community that are fighting their way out of poverty.
The Social Status x Nike Dunk features a higher cut than a Dunk Low, creating an almost box-like profile that matches with the shoe’s milk carton-inspired design. There’s a “Chocolate Milk” colorway and a “Strawberry Milk” colorway, each featuring velour and leather construction and dressed in a mix of beige, brown, blue and pink hues. TPU gel Swooshes have a milky look to them, while an ingredients list is printed on the medial heel.
Check out the “Free Lunch” short film above. The line “There ain’t no donuts at free lunch” is particularly funny, a nod to how sneaker blogs rushed to assume a donut inspiration when images of the project first leaked.
The Social Status x Nike Dunk “Free Lunch” pack drops starting on September 10th with the “Chocolate Milk” colorway, followed by the “Strawberry Milk” colorway on September 18th. Stay tuned to the Social Status Instagram for additional release details.
Update: Due to extreme weather on the East Coast, the “Chocolate Milk” Dunks release has been pushed to September 10th at 11am ET on the Social Status website.
Social Status x Nike Dunk “Chocolate Milk”
Color: Canvas/Mid Soft Pink-Burnt Brown
Style Code: DJ1173-700
Release Date: September 10, 2021 (Social Status)
Release Date: September 17, 2021 (SNKRS)
Price: $130 USD
Social Status x Nike Dunk “Strawberry Milk”
Color: Light Soft Pink/Coconut Milk-Pink Glaze
Style Code: DJ1173-600
Release Date: September 18, 2021 (Social Status)
Price: $130 USD