adidas Running debuts its Ultra Boost 2019 with a complete revamp of design of adidas’ iconic performance runner.
adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.
The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own.
Runners made it clear they wanted a simpler product with fewer pieces but equally high performance . To reflect that, the original adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.
adidas Ultra Boost 2019 Release Date
The Ultra Boost 2019 “Active Red” is set to release on December 15th at select adidas Originals retailers and adidas.com with the retail price tag of $180 USD.
adidas Ultra Boost 2019
Color: Cloud White/Chalk White-Active Red
Style Code: B37703
Release Date: December 15, 2018