Today, Vans officially announced the beginning of a historic partnership with skateboarding legend and global youth icon, Tony Hawk. Sharing a profound heritage in action sports and an undisputed commitment to skate culture, Vans and Tony Hawk unite in 2020 to create authentic and inspiring brand initiatives that will enable creative expression through skateboarding.
“Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success,” said Tony Hawk. “I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible.”
Joining Vans as an official global brand ambassador, Tony Hawk will partner with the brand to promote Vans’ global brand platforms, including his continued involvement as a color commentator in the Vans Park Series, in addition to producing a brand-new professional Vert skateboarding competition.
Hawk’s earliest memory of Vans dates back to the late ‘70s. “Vans were the first skate shoes I ever wore, beginning in 1978,” Hawk shared. “My dad bought me a pair and I begged him for the ‘ankle guard’ accessory because high-tops weren’t available yet. I wore Vans almost exclusively until the mid ‘80s.”
Prior to Vans, Hawk had teamed up with Lakai. The partnership launched in 2017 and included the release of Lakai Tony Hawk Proto.
Are Vans x Tony Hawk signature shoes on the way? Stay tuned to Modern Notoriety for updates on this partnership. You can learn more about Tony Hawk and the Vans Skateboarding program at vans.com/skate.