A lot of updates on YEEZY GAP in the past 24 hours. Things started with the launch of a new verified @yeezy account on Instagram, which at the time of writing has amassed over 192K followers. The first post from this account was an ad YEEZY GAP in-store shopping experience, kicked off today at the GAP store in Times Square.

Photos shared by shoppers at the YEEZY GAP in-store experience in NYC reveal large bags full of YEEZY GAP Engineered by Balenciaga apparel, which customers can sift through to find their desired piece. This in-store experience is rumored to also be coming to cities such as Chicago, Miami, and Los Angeles as early as this weekend. For those not in these major cities, the same pieces are also available online on yeezygap.com.

Also found on this website is a new YEEZY GAP video game. Described in a press release as “a virtual game experience designed by Demna,” the video game allows you to customize your avatar and dress them up in black masks and YEEZY GAP Engineered by Balenciaga clothing, similar to the avatars seen in the collection’s lookbook. After customizing the avatar, the player can use the motion sensor on their phones to control avatar as it soars into the sky, collecting doves along the way to increase its altitude.

Pieces from the first release of the YEEZY GAP Engineered by Balenciaga collection are also available via Balenciaga’s global online partners: Farfetch, Mytheresa, and Luisaviaroma. Stay tuned to Modern Notoriety for more YEEZY GAP updates.


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